Engagely.ai Landing Page
Engagely offers a platform for businesses to create their own chatbots, voice bots, and social media bots. The company was looking to expand its reach and increase its conversion rate by reaching potential businesses.
User Experience Design
Iconography and Graphic Design
Collaboration with SEO team
Tools & Technologies
How can we identify the issues with Engagely's current landing pages and develop a new marketing campaign to optimize their landing pages to increase their conversion rate and ultimately drive revenue growth.
Primary User: Business botmakers
Secondary User: Business endusers
Lack of trust witht he company
Lack of well- defined offerings
Social icons for trust
Increase in conversion rate
Solution - Lofi
To improve the conversion rate for Engagely.ai, I implemented a landing page that includes a clear call-to-action to contact our AI experts, as well as an image of the chatbot to enhance the value proposition. The landing page also features customer testimonials and trusted logos at the beginning to establish credibility. By crafting a cohesive narrative on the landing page, I aim to address the challenges faced by Engagely.ai and increase the likelihood of converting visitors into customers.
Solution - Hi-Fi Prototype
Evidence of Accomplishment
With the new landing page design, I was able to increase the conversion rate by 34%. The solution also generated revenue as more and more businesses were inclined towards Engagely's distinguished features which were not present in the competitors product.